Strategy

STRATEGY

 
The Bromwell Company’s strategy is rooted in stability and focuses on five key components:


Create Authentic Brand Experiences

We create authentic brand experiences which result in lasting consumer bonds. To us, creating a brand is a deeply methodical, meaningful, and purposeful process that goes beyond just “making things pretty.” Our brands serve a deeper purpose and solve a bigger problem, and ultimately connect with our customers on a psychological level through design. The result: remarkable brands that resonate, inspire, and convert visitors to loyal customers.

Carve Out a Clear Market Niche

We intentionally ignore the mass market and instead focus exclusively on servicing overlooked niche markets. We are attracted to businesses that have an initially small target market size with little to no direct competition, but are extremely focused and have easily achievable objectives.

Provide Superior Quality Products

We bring to market our own line of well-made, proprietary products with heirloom quality and timeless appeal, rather than acting as selling agents for existing products. All of our products are aligned with the emotional experiences of our brands. Our prices are reflective of our quality, and allow for the company to earn a profit while continuing to grow in a sustainable manner.

Deliver Exceptional Customer Service

We lay our reputation on the line with every product we ship, and we back it up with quality and service that are remembered long after the sale. When we make a mistake, we go above and beyond what the original service level should have been in the first place to fix the problem. We are regularly praised by our customers for our flexible customer service policies, as they are designed to always give customers the benefit of the doubt.

Utilize the Latest Systems and Technology

We implement the latest and most appropriate technology available, which helps keep our businesses systems-oriented and ahead of the curve. Powerful software is at the core of everything we do.